Top 5 Social Apps on Android in South America, Q4 2024

In the final quarter of 2024, TikTok - Videos, Shop & LIVE showed a robust performance in South America. Weekly revenue peaked at around $918K in early December, with a noticeable increase in downloads to over 1M by the week of December 23. Active users also rose steadily, reaching approximately 93M by the year's end.

Instagram maintained a strong presence, with weekly revenues fluctuating between $105K and $145K. Downloads saw significant growth, particularly in December, peaking at around 945K. Active users consistently hovered above 145M, closing the quarter at approximately 147M.

Threads experienced notable download activity, hitting over 1M downloads in late September, though it gradually declined to about 616K by the end of December. Active users, however, showed a positive trajectory, increasing from 32M to 37M throughout the quarter.

TikTok Lite - Save Data & Fast witnessed a moderate revenue stream, peaking at around $3.4K. Downloads were robust, starting at 804K and ending the quarter with a high of 872K. Active users grew steadily, beginning at 13M and reaching 15M by the end of the year.

Finally, Kwai Lite-versão leve do Kwai saw weekly downloads fluctuate, peaking at 838K in November. Active users increased significantly from 2.1M to over 4.3M by the close of December.

These insights are brought to you by Sensor Tower, where you can find more detailed analytics on app performance trends.